Medical Pitch

This pitch for one certain medical company, which I’m not allowed to mention by name or show the logo of, was an effort to showcase our 3D capabilities at Black Math. Since this wasn’t a formally awarded pitch, we had free reign to do our thing. I used this as an opportunity to focus on the materiality of the medical devices, by keeping the scenes minimal. Below are some of the renders I made during the pitch.

We were later awarded a project with this client, so we definitely cooked on this project.

Production: Black Math

Design / Modeling / Animation / Compositing

2024

C4D, Redshift, After Effects


Process & Exploration

Since we only had 2 days, and the entire pitch was essentially one big exploration phase - minus the fixed direction, solidified concept, assets, and anything you’d expect to have before pitching. But we don’t let total ambiguity stop us from cooking.

So, I modelled all the assets from scratch. Are they perfect? No. Are they complete and medically accurate? Good one. Did I use the volume builder instead of polymodeling? You bet. Do they look good? Of course they do, that’s what I’m here for.


Credits

Creative Direction: Louie Jannetty, DaAe Kim

3D Design & Animation: Amr Seoudi, Chantelle Gao

Executive Team: Evan Fellers (CEO), Jeremy Sahlman (ECD), Alexandra Williams (EP, Boston), Stephanie Rabins (EP, New York)

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